To help combat the growing problem of obesity, Arcadia Elementary School and the Tuscaloosa City Schools launch “You’re It!,” an engaging and educational campaign to influence parents and students of TCS to live healthy lifestyles. The purpose of the beta campaign is to increase awareness of the TCS Wellness Plan.
Earlier this year, Tuscaloosa City Schools asked a group of public relations students, known as BrownBag PR, to partner with them in their efforts better educate students and families on the TCS Wellness Plan. After extensive research and planning, BrownBag PR created “You’re It!” and will be launching the campaign with a pep rally on Wednesday March 12, 2014 at Arcadia Elementary School.
The “You’re It!” campaign will make use of social media, including Twitter and Facebook, to reach out to parents to inspire them with healthy life choices. “You’re It!” will conclude with Tag’s Field Day on April 11, 2014, at Arcadia Elementary School to celebrate healthy living.