Inc. recently announced their 2014 Company of the Year - Airbnb. The announcement spends a good bit of time explaining their choice- how Airbnb is shattering the business model of the hospitality industry and how the company borders illegality , depending on local legislation. The article highlights the changes the sharing, open, connected society of the future will bring.
Airbnb is capitalizing on the more adventurous side of traveling.
Shifts in trends and cultural and societal norms occur with time. Airbnb allows consumers to make personalized decisions, essentially taking an industry into their own hands and out of the hands of conglomerate hoteliers.
Imagine the disruption that is to come to other longstanding industries. The interconnectedness of the Internet of Things (IoT), the not-so-far-off future of device to device communication, and the entrepreneurial desire to innovate disruptively will bring colossal change to everyday life.
IoT takes everyday objects and connects them to the cloud and to each other. This will connect your toothbrush to your dentist, your car to the mechanic, and your food to the grower. And this is just the beginning. While the bugs are being ironed out, the innovative inventors are potentially creating the newest technology that will make IoT look likes child's play.
The innovative spirit has created the IoT and the cloud, and is preparing to create more to disrupt our daily lives. These new levels of technological connectedness is the imminent future.
Airbnb provides a level of human connectivity that, if adjusted correctly, can and should survive the digital age that is working to eliminate human to human connectivity- and improve our lives into the future.